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The Lawyers Made Us Do It
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December 17, 2004
Strategic Communications & "Blogger Diplomacy"
[by Tim Oren] In the US government, Strategic Communications is the overall name for the combination of public affairs and public diplomacy. Public diplomacy, which I have discussed before, is the government communicating directly to citizens overseas, without the interference of their own governments. Public affairs is the interface of the military, department of state, and other civilian arms of the government to the formal media, both foreign and domestic. Strategic communications is then the attempt to forge a unified and effectively persuasive message across these functions, and others closely related, such as in-theatre military psychology operations. Unfortunately, at a time when communicating our message has become essential to victory in the war against Islamofascism, our government's practice is so badly behind the times that it may require direct action by the citizenry via blogs and other "citizens' media" to make up the gap. It is generally accepted that US strategic communications since the beginning of WWIV has been nearly as impotent as our military has been effective. Even Those participating in the effort agree. A notorious recent study by the DOD's Defense Science Board, written by a panel drawn from both State and Defense, stated: "Strategic communication is a vital component of U.S. national security. It is in crisis, and it must be transformed with a strength of purpose that matches our commitment to diplomacy, defense, intelligence, law enforcement, and homeland security…. To succeed, we must understand the United States is engaged in a generational and global struggle about ideas, not a war between the West and Islam. It is more than a war against the tactic of terrorism. We must think in terms of global networks, both government and non-government." (p. 2)Posted By Winds of Change.NET at December 17, 2004 05:03 AM | TrackBack Comments
So right you are Tim! I can't agree more.
Posted by: Ron Wrght Post a comment
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