I really should stop giving attention to big, old media Flintstones who bang their clubs on their heads and insult bloggers (also known as the public) to get attention. But I guess I can't resist revealing the idiocy of these blind fools.

The doofus du jour is Randall Rothenberg [link mine ~ Alan], once-was ad columnist for the NY Times now biding time in AdAge and as "director of intellectual capital" for Booz Allen (that is, he plays editor of a magazine nobody reads for an overpriced consultancy desperate for attention). There's no link on the AdAge site (I've been trying to get to editor Scott Donaton to bug him about this) and it's significant that I've seen no one else quote the column (guess fewer people read you than read blogs, Rothenberg) so I'll retype a few of the dingleberries for your entertainment:

Having reflected on blogs for the better part of two year, and having participated in the sport for a short two months, [note that he doesn't have the balls to give us the address - ed] I am prepared to report that blogging is little more than hype dished out largely by the unemployable to the aimless.

Rather like columns, eh?

Who in the world has the time to read this crap?

He also doesn't have the balls to list examples of crap. It's just all crap, it seems. As if crap can't be printed on paper.

Now, if it's OK with you, I'm going to return to being unemployable ... and you should go back to being aimless.

Update: The comment thread for this entry over at BuzzMachine is worth reading ... especially the comments by "Observer." The comments reminded me that Rothenberg is a person, too ... one with respect in certain quarters ... but that still doesn't mean I (or you) have to appreciate being cast as the great unwashed (in this case, unemployable and aimless).

It's this holier-than-thou, pedantic tone that some MSM observers keep invoking that's the problem. Don't mind the bloggers ... they're just a bunch of agoraphobic, dateless--and now, unemployable--geeks in their pajamas. Bullshit, and any observer who tosses such Ad Hominems about while also staking a claim to professionalism should be ashamed of himself ... including Randall Rothenberg.