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April 11, 2003
Firms scramble to trademark "Shock and Awe"
From Noah Shachtman at Defense Tech: One day after the start of Gulf War II, Sony rushed to the U.S. Patent and Trademark Office in an attempt to register the phrase "Shock and Awe." The electronics giant is planning to use the term as the title to a new, combat-themed video game. Read the rest of it. Noah is rightfully disgusted by this. But is anyone shocked? Posted By Michele Catalano at April 11, 2003 09:35 AM | TrackBackShocked, no. It is awful though. Posted by: Alan E Brain at April 11, 2003 09:36 AMactually, i'm awed Posted by: dan at April 11, 2003 09:36 AMI'm awe-struck. Posted by: politicaobscura at April 11, 2003 09:43 AMFunny, as much as I like Sony, notice that Sony Europe had a "peace" commercial. Now they're profittiering from the war. Again, some people just have no ethics. Posted by: ElCapitanAmerica at April 11, 2003 09:45 AMPersonally, I wanna play "Baghdad Bob Square Pants" Posted by: Bri at April 11, 2003 09:46 AMI would be shocked and awed if the assholes who make money off the death of US Soldiers could give a portion of procedes to the families of those who died. Capitalism is not a bad thing guys, but a complete lack of compassion is inexcusable. Posted by: Cowboy Bob at April 11, 2003 09:46 AMI'm always 'shocked and awed' by Sony prices, always out of my range. They won't be marketing to me and I'm not going to pay them for my personal 'S/A' experiences. Posted by: bill at April 11, 2003 09:48 AMIf Vivendi were to use this term, I would be ready for war against France. French companies should use the term "weasel and squirm". Posted by: Cowboy Bob at April 11, 2003 09:53 AMAre y'all saying that all of the movies and games based on WWI, WWII, the Civil War, Vietnam, etc etc are just as bad? Or is it just that they are requesting their trademark before the war has ended? (I found 15 "shock and awe" requests listed at the US Patent and Trademark Office Go to the link, click "check status on the lower left hand side, and do a search) Posted by: Bri at April 11, 2003 09:53 AMBTW, some of those applying for trademarks include a fertilizer company, a fireworks company, clothing manufacturers, etc. One company says they make mouse pads. All applications have been since March 21, to the best I've been able to determine. Posted by: Bri at April 11, 2003 10:00 AMI was under the impression that once the phrase had entered the public domain, it could not be patented. Remember 'Star Wars'? And how Lucas got pissed (rightfully so) and took the Government to court to force them to stop using it to describe the missle defense project? He lost; the term was already so widespread by the time he objected that the courts told him he had lost control of its use in this context. Sorry for the misspelling; I'm exhausted. Long night. Can't remember the correct spelling. Posted by: Jrm at April 11, 2003 10:17 AMAwe, shucks. Eveyone beat me to the good one-liners. Posted by: Steve at April 11, 2003 10:37 AMWhat about the guy that wrote the book that the phrase was taken from? Copyrighted already? Posted by: Wind Rider at April 11, 2003 10:43 AMPersonally, I wanna play "Baghdad Bob Square Pants" ROFL Posted by: Malik23 at April 11, 2003 10:44 AMWorld War III brought to you by Pepsi Posted by: Mike K (USMC) at April 11, 2003 10:55 AMAbsolutely wonderful to see american capitalism at its best. (jrm - this is not about patents, it is about trademarks - two completely different creatures. Posted by: LG at April 11, 2003 11:26 AM>>Here's a post from 3/21 on my little own blog. YOU HEARD IT HERE FIRST 18:35 21 Mar 2003 Not that it matters, but at some point in the near future, probably in the NFL, we are going to start hearing about a "shock and awe" offense or team. Maybe the Washington Redskins under coach Steve Spurrier. His offense is currently referred to as the "Fun 'n' Gun", which is really pretty stupid. >>Would trademark registration nix this idea? Posted by: Murdoc at April 11, 2003 11:47 AMShaquille O'Neill has been referring to himself and Kobe as "Shaq and Awe." Posted by: John Cole at April 11, 2003 11:55 AMThen there is "Shock and Yawn" is what I heard the first few days (when there didn't seem to be the "3000 precision bombs in one day" that we were promised) That could be applied to a few sports teams as well (go Tigers!) Posted by: Bri at April 11, 2003 12:07 PMThe comment about George Lucas "taking the government to court" regarding the term "Star Wars" is if anything an urban legend. The Reagan Administration HATED the term "Star Wars" applied to the Strategic Defense Initiative because they thought it trivialized and ridiculed missile defense. The phrase was mostly used by its' detractors, particularly Isaac Asimov. That having been said, I am going to write Sony now and any company seeking to trademark the term and tell them I will boycott them if they indulge in this sort of profiteering. Posted by: CINCSF at April 11, 2003 12:53 PMShock is not something I want to get from any of my electronics. Posted by: Dan Collins at April 11, 2003 02:43 PMhow is this any different than NBC's planned movie of Pvt Lynch? do people think that is profiteering as well? guarntee they secure some sweet ratings and ad dollars for that made-for-TV gem of a film how about these country songs, "Iraq and Roll", etc..? profiteering? Posted by: joe blow at April 11, 2003 03:05 PMPost a comment
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