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2004 US Presidential Election
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November 01, 2004
Kerry | Zogby: Young Mobile Voters Prefer Kerry

One of the complaints about telephone surveys in the age of cell phones and PDA’s has been the lack of consideration given to young, mobile types who don’t have a landline. A new survey from Zogby tries to bridge that gap.

Polling firm Zogby International and partner Rock the Vote found Massachusetts Senator John Kerry leading President Bush 55% to 40% among 18-29 year-old likely voters in their first joint Rock the Vote Mobile political poll, conducted exclusively on mobile phones October 27 through 30, 2004. Independent Ralph Nader received 1.6%, while 4% remain undecided in the survey of 6,039 likely voters. The poll is centered on subscribers to the Rock the Vote Mobile (RTVMO) platform, a joint initiative of Rock the Vote and Motorola Inc. (for more information: http://www.rtvmo.com). The poll has margin of error of +/-1.2 percentage points.


Posted by Solonor at November 1, 2004 02:41 PM | TrackBack
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