The Command Post
2004 US Presidential Election
August 04, 2004
| Media Tenor Review Of Election Reporting

Media Tenor has their latest review of the election coverage online here. Here’s the summary:

ABC and CBS Cheer for Kerry; NBC Bucks Trend; Focuses on Issues, More Balanced Reporting

In a comparative study of major network coverage of the Democratic National Convention, Media Tenor, a non-partisan, independent institute analyzing presidential campaign coverage, found that NBC is bucking several trends when it comes to political reporting at the big three networks.

NBC focused more on policy issues than on Kerry’s personality over the past week than the other networks. As a result, NBC presented John F. Kerry in the least positive tone during the Democratic convention, compared to the other TV networks which provided Kerry with coverage that was extremely positive in its overall tone.

Additionally, NBC gave more coverage to Bill Clinton than ABC and CBS and also presented a more balanced portrayal of the Democrats compared to the other networks. NBC didn’t left much room for personality issues next to its campaign coverage, while journalists at ABC and CBS paid more attention to Kerry’s personality and personal life, two topics on which he has received the highest amount of positive coverage.

CBS was particularly benign in their coverage of Kerry, with 26% of their reports showing the candidate in a favorable light. And while only 16% of ABC’s coverage and 9% of NBC’s coverage was positive, these percentages vastly outweighed both negative commentary and the level of positive coverage during non-convention news cycles.



Posted by Alan at August 4, 2004 12:23 AM | TrackBack
Comments

I wonder why CNN was not included in the study…

I got stuck at the Avis counter at DFW waiting for my friend and was “forced” to watch CNN coverage of DNC. For the analysis from the “conservative” side they trotted out Robert George - whose first statement was: “We just witnessed a speech by the next president of the United States.” Not even CNN’s liberal analyst (Ed Klein, I think) was that brazen…

Posted by: v [TypeKey Profile Page] at August 4, 2004 10:48 AM

Oh please. I watched CNN’s coverage of the convention. When Al Sharpton gave one of the best speeches I have ever heard (which had the whole place rocking), all their commentators could do afterwards was cluck their toungues at how he had gone over his allotted time and shake their heads at how Kerry and company would be mad because he had been so hard on George Bush.

Paula Zahn practically spits when she interviews liberals and Lou Dobbs is anything but liberal.

Posted by: rdelephant [TypeKey Profile Page] at August 4, 2004 06:31 PM

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