The Command Post
2004 US Presidential Election
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July 30, 2004
| Bush Campaign Steps Out With New Themes

[Via CNN]

The president will be traveling intensively in August, and aides said it will look more like a traditional campaign, with impromptu stops and visits along the way.
The Bush campaign has dubbed this next phase of the campaign as the “Heart and Soul Tour: Moving America Forward,” a slogan that will be displayed on his campaign bus and will be accompanied by new ads mirroring the theme that will also start Friday.

  • The first two weeks will focus on “strengthening families and the changing economy,” with a special emphasis on promoting what the president calls the “ownership society.”
  • The third week will be focused on national security, where the president will talk about the “need for success” in the war on terror, though he is not likely to unveil new policies.
  • In the last week going into the GOP convention, the president will talk about a different issue each day and discuss policy initiatives in detail.


Posted by Michele at July 30, 2004 02:28 PM | TrackBack
Comments

It sure seems like the gloves are about to come off and that’s a good thing.

Posted by: skip [TypeKey Profile Page] at July 30, 2004 03:07 PM

I heard excerpts of Bush’s speech in Springfield, MO today. It was good, positive, touting proven leadership. Yep, it’s about time.

Chads

Posted by: Chads [TypeKey Profile Page] at July 30, 2004 11:46 PM

Probably needs new themes. The old ones weren’t working very well any longer.

Posted by: Don [TypeKey Profile Page] at July 31, 2004 10:33 AM

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