The Command Post
2004 US Presidential Election
July 07, 2004
| Joe Trippi On The Revolution (Via Web)

Joe Trippi has a piece on MSNBC discussing the power of the web in political activism and fundraising:

Is this a revolution? You bet. And like the Boston Tea Party that launched a democratic revolt more than two centuries ago, it started small— in this case it began sixteen months ago with 432 supporters of Howard Dean each pledging to find one more person to contribute whatever they could to his nascent campaign. Nine months later, the Dean campaign had 650,000 supporters and had raised more than $50 million, in average contributions of $77. More important, when the time came to decide whether Howard Dean should forego public financing— and the restrictive fundraising and spending limits that go with it— those same small donors voted overwhelmingly in an online referendum to opt-out of the system.

What few remember now was that it was that decision—the first time a presidential campaign ever put its strategy to an online vote—that not only triggered Dean’s action, but led to John Kerry’s decision to opt-out of public financing as well. I am convinced that when the story of the 2004 election is written, that moment will be seen as the turning point of the entire campaign. By freeing himself from the restrictions of public funding, John Kerry put his trust in the people to sustain his campaign. What’s truly revolutionary is not merely that Kerry’s faith in his supporters was rewarded by their financial support, but that any candidate would let his campaign’s fundamental strategy be dictated, even indirectly, by a online plebescite.

Of note: he also preducts Kerry will out-raise Bush, primarily due to the power of the “small donor.” Time, as they say, will tell.



Posted by Alan at July 7, 2004 05:10 PM | TrackBack
Comments

An odd conclusion, considering that Republicans traditionally pull more from small, hard money donors than Democrats.

The Republicans mastered direct mail in the 1970s and 80s. The web is merely direct mail writ large. I think the Democrats may have pioneered the tactic, but this arms race is by no means over.

Posted by: DWC [TypeKey Profile Page] at July 7, 2004 08:01 PM

Also odd, is that early on, Kerry showed a lot more trust in his mortage banker, than in his supporters.

Of course, now that business leaders have a good idea of what a Kerry Presidency would do to the Economy, it’s no wonder he has to focus on getting money from the regular guys. The smart money is staying away from the man who would effectively double their taxes.

Posted by: DJDrummond [TypeKey Profile Page] at July 8, 2004 03:03 PM

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