The Command Post
2004 US Presidential Election
July 08, 2003
A Rehtorical Analysis Of Dean's Stump Speech

Pundits have made much of Dean's "firey" presentation style. To put some meat on the rhetorical bones, Park University Professor and former journalist Andrew Cline offers detailed rehtorical analyses of candidate speeches at his Presidential Campaign Rehtoric site. Find an analysis of Dean's June 23 Presidential Announcement Speech here. An example:

Our President and too many in Washington are giving away our future so that we pass to our children not a flickering flame of freedom but the chain of insurmountable debt. [Alliteration of the letter "f" should be avoided for positive references. It is much more effective for negative references in which the "f-word" is implied.]

No parent would do this and America must not do this. [Americans understand government in terms of the conceptual metaphors "a nation is a family" and "a government is head of the family." Liberals and conservatives have very different moral visions of family and, thus, very different moral visions of government. Re: Moral Politics by George Lakoff, U. of Chicago Press, ISBN# 0-226-46771-6.] ...

... American audiences usually react well to big-picture speeches that invoke cherished myths and cultural values. Dean skillfully uses both. This speech does not have the grandeur of the Kennedy inaugural address (from which Dean quotes), but it tugs just as surely at the emotions. This prose is remarkably free of obvious (and grand) tropes and schemes found in abundance in the Kennedy inaugural. Instead, Dean chooses to deliver the power of myth and cultural values in plain-talk to create the ethos and pathos of this speech.

There's much more; check it out.



Posted by Alan at July 8, 2003 07:17 AM | TrackBack
Comments

Diction 5.0: Wow.

Posted by: TBox at July 8, 2003 11:06 AM

Yes. Thought that was pretty cool. There have been a number of content analysis programs out there in the social sciences for some time, but this analysis is impressive.

Posted by: Alan at July 8, 2003 11:24 AM

I find it amazing that Dean believes that America needs to be “restored” back to socialism. If anything, we need to be “restored” back to capitalism.

Why do I say that Dean wants to “restore” socialism? Because he thinks I am obligated to provide for everyone else. I am NOT obligated to provide anything for others. I can choose to, but it is immoral to force me to. It is also ineffective. I’ll be much more productive if I see the fruits of my labor.

Posted by: Byna at July 8, 2003 08:02 PM

It was the same kind of thinking that made collecting welfare into a widespread “profession”.

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